The Human-Centric model is no doubt desirable, but we have known that forever. Charles Dickens wrote about it when he described his boss Mr. Fezziwig in A Christmas Carol: “He has the power to render us happy or unhappy, to make our service light or burdensome, a pleasure or a toil. Say that his power lies in words and looks, in things so slight and insignificant that it is impossible to count ‘em up; what then? The happiness he gives us is quite as great as if it cost a fortune.”

I wrote about it in HBR forty years ago, describing how we went through the process: http://www.davidkhurst.com/wp-content/uploads/2012/01/Boxes-and-Bubbles-David-K-Hurst-pdf.pdf

Why doesn't it happen more often? Because it's not an intellectual exercise - context matters and one needs an ecological theory of context to understand what that entails.....